Vp, the specialist equipment rental group, has confirmed that Alice Woodwark has this week assumed the role of Chief Executive Officer, following Anna Bielby’s decision to step down as CEO.
Anna will remain with the Group in an advisory capacity until 31 March 2026, to allow a seamless and orderly transition.
Jeremy Pilkington, Executive Chair of Vp, commented: “I am very pleased to welcome Alice to Vp today. Our strategy to deliver growth through operational excellence, greater group-wide collaboration and a focus on specialist, higher return markets remains clear. I look forward to working with Alice and our exceptional team to continue the momentum we have built under Anna’s leadership.”
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