Mark Eastwood has been appointed the new Commercial Strategy Lead for Heathrow Express from March 1.
Mark has been Business Development Manager at Heathrow Express since 2018 and in that time has been instrumental in implementing new distribution strategies for the business.
Responsible for the management and implementation of improved application programming interface (API) and distribution connectivity, he has increased access to Heathrow Express inventory globally. He has developed new distribution relationships with partners such as Google Maps, JetBlue Airways, and other leading aggregators.
Mark Eastwood said: “As the travel industry recovers, this is a great time to be drawing attention to the fantastic service Heathrow Express provides. It is fast, convenient, and an environmentally responsible way to transfer between London and Heathrow Airport.
“I am excited by the challenge of further developing new global partnerships, whilst developing and implementing propositions the post-pandemic passenger expects.”
Prior to joining Heathrow Express, Mark worked across Europe and the Middle East with IAG, developed loyalty schemes for the aviation sector at AVIOS, and led frontline teams with Virgin Atlantic.
In his new role as Commercial Strategy Lead, Mark will lead the creation and delivery of Heathrow Express’ commercial vision and will lead on technology, ticket pricing strategy, marketing, PR, and sales & distribution for the brand.
Sophie Chapman, Heathrow Express Business Lead says: “Mark has already made a great contribution to Heathrow Express’ commercial success developing strategic partners for the business across travel, tech and rail. I look forward to welcoming him to the leadership team and working together to deliver our commercial strategy and continuing Heathrow Express’ successful recovery post-COVID.”
Mark will replace Karan Suri who moves to a role outside the rail industry.
Photo credit: Heathrow Express
